Confused by the plethora of information provided by your business page’s Facebook Insights? Wondering what all those numbers mean? This course will guide you through analyzing the data provided by Facebook and determining the reporting methods best suited for your company or client. Additionally, the course will provide an overview of creating and optimizing advertising on Facebook. A business’s proper use of advertising on Facebook will allow for increased traffic to a business website, increased sales, and increased awareness of the brand. You will boost results by utilizing the data from Facebook Insights to target your Facebook advertising.
Social media managers maintaining business Facebook pages for their own business or for a client; social media marketing consultants interested in sharpening their skills with Facebook; and those interested in a social media career.
Upon completion of this course, you will know how to access and analyze Facebook Insights; you will know how to create Facebook ads and utilize your data to boost results on your business page.
There are no prerequisites for this course.
Instructor: Heather Cutchin Evans