A Guide to Facebook Advertising and Insights
CTU-FACEBKINS-C

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Official Program Description

Confused by the plethora of information provided by your business page’s Facebook Insights? Wondering what all those numbers mean? This course will guide you through analyzing the data provided by Facebook and determining the reporting methods best suited for your company or client. Additionally, the course will provide an overview of creating and optimizing advertising on Facebook. A business’s proper use of advertising on Facebook will allow for increased traffic to a business website, increased sales, and increased awareness of the brand. You will boost results by utilizing the data from Facebook Insights to target your Facebook advertising.

Who Should Attend

Social media managers maintaining business Facebook pages for their own business or for a client; social media marketing consultants interested in sharpening their skills with Facebook; and those interested in a social media career.

Expected Outcomes

Upon completion of this course, you will know how to access and analyze Facebook Insights; you will know how to create Facebook ads and utilize your data to boost results on your business page.

Prerequisites

There are no prerequisites for this course.

Attend and You Will Learn

How to:

  • Access and analyze Facebook Insights
  • Develop Insights reports to monitor trends and determine success
  • Utilize the data to boost results on a business page
  • Create and optimize Facebook ads

Additional Information

Instructor: Heather Cutchin Evans




Sections

  A Guide to Facebook Advertising and Insights
CTU-FACEBKINS-C - 006
   
 
  2016 - TTS - Jul - Aug 2015   Status:  Available
 
In-Class:   Thu 9:00AM - 4:30PM
16 Jul 2015
Class Schedule: 1 Sessions
Contact Hours: 6.0
Course Fee(s):
Registration Fee non-credit    $249.00
Gov't & Non-Profit Registration Fee non-credit    $199.00
Potential Discount(s):
CTU-MultClassDiscount<249
  0.60 CEUs
Location:   On Campus
 
  A Guide to Facebook Advertising and Insights
CTU-FACEBKINS-C - 005
   
 
  2016 - TTS - Jul - Aug 2015   Status:  Available
 
In-Class:   Wed, Thu 6:00PM - 9:00PM
5 Aug 2015 to 6 Aug 2015
Class Schedule: 2 Sessions
Contact Hours: 6.0
Course Fee(s):
Registration Fee non-credit    $249.00
Gov't & Non-Profit Registration Fee non-credit    $199.00
Potential Discount(s):
CTU-MultClassDiscount<249
  0.60 CEUs
Location:   On Campus
 
  A Guide to Facebook Advertising and Insights
CTU-FACEBKINS-C - 007
   
 
  2016 - TTS - Sep - Dec 2015   Status:  Available
 
In-Class:   Thu 9:00AM - 4:30PM
24 Sep 2015
Class Schedule: 1 Sessions
Contact Hours: 6.0
Course Fee(s):
Registration Fee non-credit    $249.00
Gov't & Non-Profit Registration Fee non-credit    $199.00
Potential Discount(s):
CTU-MultClassDiscount<249
  0.60 CEUs
Location:   On Campus
 
  A Guide to Facebook Advertising and Insights
CTU-FACEBKINS-C - 008
   
 
  2016 - TTS - Sep - Dec 2015   Status:  Available
 
In-Class:   Tue, Wed 6:00PM - 9:15PM
3 Nov 2015 to 4 Nov 2015
Class Schedule: 2 Sessions
Contact Hours: 6.0
Course Fee(s):
Registration Fee non-credit    $249.00
Gov't & Non-Profit Registration Fee non-credit    $199.00
Potential Discount(s):
CTU-MultClassDiscount<249
  0.60 CEUs
Location:   On Campus