Official Program Description
More and more professionals are realizing that a solid understanding of all of the social media platforms is challenging, yet crucial. This hands-on course will cover the fundamentals of top social media platforms, in detail, for members of business and industry. This course is taught by social media expert Martin Brossman.
Who Should Attend
Anyone interested in getting into the social media marketing arena, including middle and upper-level managers who have not yet had the time to integrate social media fundamentals into their business plans.
Upon completion of this course, you will understand the basics of most social media platforms. You will know how to create accounts and use these platforms.
Familiarity with a personal computer and a personal Gmail account set up prior to class.
Attend and You Will Learn
How to set up accounts for social media online tools
How to use these tools most effectively to drive customers to your business
Understanding and using Facebook, LinkedIn, Pinterest, Google+, and more
Introduction to social media marketing
Introduction to mobile marketing
Navigating local directory and location-sharing sites