Social Media Business Basics

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Official Program Description

More and more professionals are realizing that a solid understanding of all of the social media platforms is challenging, yet crucial. This hands-on course will cover the fundamentals of top social media platforms, in detail, for members of business and industry. This course is taught by social media expert Martin Brossman.

Who Should Attend

Anyone interested in getting into the social media marketing arena, including middle and upper-level managers who have not yet had the time to integrate social media fundamentals into their business plans.

Expected Outcomes

Upon completion of this course, you will understand the basics of most social media platforms. You will know how to create accounts and use these platforms.


Familiarity with a personal computer and a personal Gmail account set up prior to class.

Attend and You Will Learn

  • How to set up accounts for social media online tools
  • How to use these tools most effectively to drive customers to your business
  • Understanding and using Facebook, LinkedIn, Pinterest, Google+, and more
  • Introduction to social media marketing
  • Introduction to mobile marketing
  • Navigating local directory and location-sharing sites


  Social Media Business Basics
  2016 - TTS - Jan - April 2016   Status:  Available
In-Class:   Wed 6:00PM - 9:15PM
2 Mar 2016 to 6 Apr 2016
Class Schedule: 6 Sessions
Contact Hours: 18.0
Course Fee(s):
Standard Fee non-credit    $395.00
Potential Discount(s):
  1.80 CEUs
Location:   On Campus