Social Selling with LinkedIn to Drive Sales
CTU-LINKSALES-C

 Email this information to yourself or a friend

 Remind me of this course at a later date




Official Program Description

This course is taught by social media expert Martin Brossman.

Social selling is the technique of using social networks and associated tools to brand, prospect, generate leads, nurture relationships and close new business. Social selling techniques are helping the sales profession evolve by helping sales professionals identify targeted prospects more easily. As social selling becomes adopted by more industries, LinkedIn will become the best entry point and resource for seasoned sales professionals in a business-to-business sales environment.

If you are a business-to-business sales professional or a professional who wants to learn how to leverage your accomplishment to add value to your business, this is the training for you. You will start by optimizing your profile to be found by the right people and best represent you as a sales professional, not a job seeker. Next you will learn how to curate content that is important to your network and business. Then you will discover tools you can use to share and track the engagement of the content you curate. Next you will learn the most important social selling features of LinkedIn and how to use them to your advantage. Once you have learned the tools you will then learn how to create a social selling routine that you can use in as little as 30 minutes a day. These approaches will help you shorten your sales cycle, enhance your personal brand, and to use LinkedIn proactively in sales.

Who Should Attend

Those interested in learning about social selling, as well as business-to-business sales and marketing professionals.

Expected Outcomes

Upon completion of this course, you will know how to stand out to customers and referral partners using your LinkedIn profile. You will know how to make your LinkedIn profile appear in relevant search results. You will also know how to use rich media and content, identify content resources to create social selling features, and use the social selling management tools to develop relationships that reach decision-makers.

Prerequisites

An understanding of LinkedIn

Attend and You Will Learn

  • Working with your LinkedIn profile
  • Standing out to customers and referral partners
  • Appearing in relevant search results
  • Using rich media and content
  • Curating content
  • Identifying content resources
  • Sharing with many vs. sharing with one
  • Social selling management tools and how to use them
  • LinkedIn’s social selling features and how to use them
  • The rules of engagement
  • Identifying and contacting prospective customers
  • Developing relationships that reach decision makers
  • Establishing a social selling routine



Sections

  Social Selling with LinkedIn to Drive Sales
CTU-LINKSALES-C - 008
   
 
  2016 - TTS - Jul - Aug 2015   Status:  Available
 
In-Class:   Tue, Thu 6:00PM - 9:00PM
11 Aug 2015 to 13 Aug 2015
Class Schedule: 2 Sessions
Contact Hours: 6.0
Course Fee(s):
Registration Fee non-credit    $249.00
Gov't & Non-Profit Registration Fee non-credit    $199.00
Potential Discount(s):
CTU-MultClassDiscount<249
  0.60 CEUs
Location:   On Campus
 
  Social Selling with LinkedIn to Drive Sales
CTU-LINKSALES-C - 010
   
 
  2016 - TTS - Sep - Dec 2015   Status:  Available
 
In-Class:   Wed 9:00AM - 4:30PM
21 Oct 2015
Class Schedule: 1 Sessions
Contact Hours: 6.0
Course Fee(s):
Registration Fee non-credit    $249.00
Gov't & Non-Profit Registration Fee non-credit    $199.00
Potential Discount(s):
CTU-MultClassDiscount<249
  0.60 CEUs
Location:   On Campus
 
  Social Selling with LinkedIn to Drive Sales
CTU-LINKSALES-C - 011
   
 
  2016 - TTS - Sep - Dec 2015   Status:  Available
 
In-Class:   Tue, Thu 6:00PM - 9:15PM
8 Dec 2015 to 10 Dec 2015
Class Schedule: 2 Sessions
Contact Hours: 6.0
Course Fee(s):
Registration Fee non-credit    $249.00
Gov't & Non-Profit Registration Fee non-credit    $199.00
Potential Discount(s):
CTU-MultClassDiscount<249
  0.60 CEUs
Location:   On Campus