Social Selling with LinkedIn to Drive Sales

Official Program Description

This course is taught by social media expert Martin Brossman.

Social selling is the technique of using social networks and associated tools to brand, prospect, generate leads, nurture relationships and close new business. Social selling techniques are helping the sales profession evolve by helping sales professionals identify targeted prospects more easily. As social selling becomes adopted by more industries, LinkedIn will become the best entry point and resource for seasoned sales professionals in a business-to-business sales environment.

If you are a business-to-business sales professional or a professional who wants to learn how to leverage your accomplishment to add value to your business, this is the training for you. You will start by optimizing your profile to be found by the right people and best represent you as a sales professional, not a job seeker. Next you will learn how to curate content that is important to your network and business. Then you will discover tools you can use to share and track the engagement of the content you curate. Next you will learn the most important social selling features of LinkedIn and how to use them to your advantage. Once you have learned the tools you will then learn how to create a social selling routine that you can use in as little as 30 minutes a day. These approaches will help you shorten your sales cycle, enhance your personal brand, and to use LinkedIn proactively in sales.

Who Should Attend

Those interested in learning about social selling, as well as business-to-business sales and marketing professionals.

Expected Outcomes

Upon completion of this course, you will know how to stand out to customers and referral partners using your LinkedIn profile. You will know how to make your LinkedIn profile appear in relevant search results. You will also know how to use rich media and content, identify content resources to create social selling features, and use the social selling management tools to develop relationships that reach decision-makers.


An understanding of LinkedIn

Attend and You Will Learn

  • Working with your LinkedIn profile
  • Standing out to customers and referral partners
  • Appearing in relevant search results
  • Using rich media and content
  • Curating content
  • Identifying content resources
  • Sharing with many vs. sharing with one
  • Social selling management tools and how to use them
  • LinkedIn’s social selling features and how to use them
  • The rules of engagement
  • Identifying and contacting prospective customers
  • Developing relationships that reach decision makers
  • Establishing a social selling routine

  • Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.